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Vera Bradley News
Local student attending Ball State assists Vera Bradley in rolling out new stores
Posted: Tuesday, December 4, 2007 8:23 AM CST
Lyle Webb of Rensselaer is part of a group of students working this fall for Fort Wayne-based Vera Bradley to produce creative ideas to help the firm market new stores around the country.
Fifteen students are participating in a learning experience throughout fall semester in partnership with Vera Bradley - a leading manufacturing handbags, travel bags and accessories.
The company is opening new retail outlets to distribute its products in addition to traditional gift and boutique retail channels.
The students are enrolled in a joint marketing and management class taught by Rod David, interim dean of the Miller College Business and a marketing professor, and Jennifer Bott, a management professor.
In addition to meeting twice weekly, the students have visited Vera Bradley's headquarters and the company's store in Carmel.
The students made their final presentation Nov. 29 before Vera Bradley officials prior to the grand opening of the company's newest store in the Oakbrook Center. Company officials plan to incorporate the students' ideas into the company's upcoming retail expansion.
Three Vera Bradley stores opened in 2006 with the first in the Biltmore Fashion Park of Phoenix, Ariz., as part of the company efforts to expand distribution in the western U.S.
Students get hands-on experience with company
Vera Bradley helps immersive learning on Ball State campus
Jessica Husek
Section: NEWS
Originally published: 12/3/07 at 11:18 PM EST
Last update: 12/3/07 at 11:17 PM EST
Ball State University students got hands-on learning experience while planning Vera Bradley grand openings throughout the nation.
Junior finance major Benjamin Studebaker said the students, as part of a marketing and management class, worked with Vera Bradley during the semester to plan grand opening ceremonies at the company's new store locations.
The project was an immersive learning experience, during which students were involved with hands-on activities, Studebaker said.
"We got to learn how the company works from the inside," he said.
The class of 15 students was divided into three groups of five, each assigned to a different store location, he said.
The groups planned everything from budgets to decorations, Studebaker said.
Junior accounting major Sandi Fuller said she was in a group with Studebaker, and they presented their plans for a grand opening in Massachusetts to a co-founder of Vera Bradley in Chicago last week.
The group planned a "pink tie" event to support breast cancer research, she said.
"It was to be a high-class event," she said. "We planned to have hors d'oeuvres and a silent auction with Vera Bradley products."
Studebaker said Vera Bradley representatives were looking for an original perspective on a grand-opening ceremony.
"They didn't want just the normal ceremony where people stand around and have drinks and that's it," he said. "We gave them something outside of the norm, and they seemed to really like it."
Studebaker said the company representatives would decide whether to use the group's ideas and plans for the grand opening. Because the company cannot send the students to the actual ceremony, they were only involved in the planning process and not the execution, he said.
The students worked closely throughout the semester with the company's public relations personnel, one of whom is a recent Ball State graduate, Studebaker said.
"They were more than helpful to us," he said. Fuller said the hands-on experience will be helpful to her in her future career.
"We got so much more out of this than we would have from just lectures," she said. "This helped us prepare for what we might experience in our future careers."
O Christmas Teen
How pricey are thy presents! The older they get, the more expensive
they get, so make sure you get your teen's wish list right.
Monday, December 03, 2007
By Maria Montoya
Staff writer
In our house, there's only one question I can ask my teenagers that is guaranteed to get more than the standard response of "I don't know."
"What do you want for Christmas?" I asked my suddenly very talkative 14- and 17-year-olds as we loaded our Thanksgiving groceries into the SUV.
If your children are between the ages of 12 to 18, chances are they'll be sending you down some of the same store aisles that I'm hitting this year. And they won't be toy aisles, either: Think electronics, video games, cool clothes and accessories, and anything that plays music.
We'll spend more on our teens than we did when they were toddlers, but there is one big advantage to holiday shopping for older kids: surprise isn't as important as satisfaction. They're not 5 anymore; it's OK to just come right out and ask them exactly what they want you to buy them.
Don't be surprised if they answer with a few of the hot products on our typical teen wish list.
Monopoly Electronic Banking Version by Hasbro replaces paper money with a new swipe card machine that allows players to buy properties, pay fines and even collect rent by touching a button. There also are cool new tokens -- a Segway transporter, Altoids, space shuttle, flat-screen TV, baseball cap and a dog in a handbag. $30.
Customized New Orleans Saints and Hornets Jerseys will set your teens apart when they head back to school after holiday break. While their buddies will be sporting Reggie Bush or Chris Paul jerseys, they'll have their own names and numbers on their backs as they walk the halls. Personalized Saints gear is available at www.nflshop.com; white and black Reebok Replica jerseys cost $100 and take two to three business days to ship. Custom Hornets jerseys can be purchased for $65 to $75 at the Hornet's Nest in the New Orleans Arena, 1501 Girod St., (504) 587-8928.
Pyramat Wireless Sound Rocker by Sharper Image features an 8-channel, 2.4 GHz transmitter that plugs into your TV and sends digital audio from as far as 25 feet to the chair's dual speakers and ARX subwoofer. It's powered by a built-in rechargeable battery and comes with a charging adapter. $230.
Mini Hipster in Mod Floral by Vera Bradley has one thing going for it: the Vera Bradley label. No matter what the pattern, the quilted Vera Bradley items are flying off shelves at area specialty shops. Teenagers particular like the Hipster's compact size with four interior slots for credit cards, a handy ID window and an adjustable knot strap. $45.
Personalized Pop art by allPopart lets you turn one of your teen's favorite photos into an Andy Warhol-esque or cartoonlike piece of original art inspired by Roy Lichtenstein. You can choose the layout, size and paper stock -- semi-glossy for a poster look or canvas for a slick, artsy look. Depending on size, pieces are $105 to $350. Go to www.allpopart.com or check with your local copy store for similar designs.
"High School Musical" toothbrush by Hasbro allows fans to sing along to "We're All in This Together" while brushing their teeth. The toothbrushes are targeted more toward tweens, but make a perfect stocking stuffer for any teen who loves music. Other Tooth Tunes artists include Smash Mouth, KISS, Kelly Clarkson, The Cheetah Girls, Hilary Duff and more. $10.
The Wii by Nintendo gaming system was out of stock everywhere last year. This year, stock is still pretty thin, but not as much so. It has proven popular even among gamers who have Microsoft Xbox and Sony PlayStation systems, due to its unique controller and games, such as "Cooking Mama: Cook Off" and "Wii Sports Bowling."
. . . . . . . Staff writer Maria Montoya can be reached at
mmontoya@timespicayune.com or (504) 826-3446.
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